In-home

Discover the personality at people’s homes

Inhome research is research conducted at the homes* of the consumer. Peopleswatch will accompany you to a visit at your customer’s home. During these Inhome visits, we will acquire knowledge about behaviour – what do consumers do with the product; lifestyle – how do your consumers live; and mentality – what are the values of the consumer.

These insights can be adapted to a strategy and development plan and a vision for the future of the company.

* Social Psychologist Sam Gosling of the University of Texas, USA, has demonstrated in his research that personal spaces and rooms can provide a lot of information about people’s personalities (article: A room with a cue: personality judgments based on offices and bedrooms in The Journal of Personality and Social Psychology, 2002).

The best information is found on the coffee table