In-shop

Go shopping together and acquire an insight

Inshop research has the perception and the use of shops as its guiding principle. Peopleswatch will accompany you to go Inshopping with a consumer. This can be relevant to a consumer’s shopping experience, or to what people think of the lay-out of a shop. It can also be relevant to shopping behaviour with regard to a specific product group; how do people handle the store shelves or how do they come to purchasing product X while shopping?

Because home shopping has become more important, an important part of Inshop research is visiting the customer at home. 

70% of all shopping decisions are made in the shop

Peopleswatch has gone to the streets to see how people shop, do they get influenced in the shops and what do they do with their shopping list. [Click here] for the video.