FamilyWatch

How does a family make a decision?

FamilyWatch consists of a tailor-made research into the needs of families, both parents and children. There are many different ways to discover the needs and wishes of families; for example, by getting the whole family involved when creating new family products. We use this method because decisions about all sorts of shopping, food, holidays and leisure activities are no longer made just by the parents. Families, together with their children, have become a target group. To be successful in family marketing, a company needs to look at the wishes of the children as much as those of their parents.

Small children often make the larger decisions