Cases

Home & Laundry Care Company

WHAT?

In-home visits combined with Connect with Consumers days to move from a consumer-oriented culture to innovation and a positive work ethic.

HOW?

The home & laundry care company wanted to know exactly and worldwide how people do their laundry and how they clean at home. This knowledge had to serve as the basis for innovations. In the Netherlands and Belgium, in-home sessions were organized with product managers and account managers. In addition to the in-home sessions, PeoplesWatch also organized Connect with Consumers days.

Retailer

WHAT?

To market a new health-related concept, PeoplesWatch conducted an experiencing research to gain insight into how people experience health and behave in relation to health.

HOW?

Insight into how people experience health and how they behave in relation to health was gained in group conversations with men and women. The insights were deepened by means of in-home / in-shop visits where people were first  interviewed on health at home after which a number of health shops were visited. The results have led to a view on how Dutch people experience health and to four growth platforms to set up a health concept.

Energy supplier

WHAT?

An energy supplier asked us to focus a part of the Core Value programme for middle and upper management on ‘Customer contacts and market research’.

HOW?

PeoplesWatch developed a training/course with a focus on customer contacts. Within this context, an element was developed in which \ middle and upper management: