Home & Laundry Care Company

WHAT?
In-home visits combined with Connect with Consumers days to move from a consumer-oriented culture to innovation and a positive work ethic.

HOW?
The home & laundry care company wanted to know exactly and worldwide how people do their laundry and how they clean at home. This knowledge had to serve as the basis for innovations. In the Netherlands and Belgium, in-home sessions were organized with product managers and account managers. In addition to the in-home sessions, PeoplesWatch also organized Connect with Consumers days.