Retailer

WHAT?
To market a new health-related concept, PeoplesWatch conducted an experiencing research to gain insight into how people experience health and behave in relation to health.

HOW?
Insight into how people experience health and how they behave in relation to health was gained in group conversations with men and women. The insights were deepened by means of in-home / in-shop visits where people were first  interviewed on health at home after which a number of health shops were visited. The results have led to a view on how Dutch people experience health and to four growth platforms to set up a health concept.